Leading US & EU Beverage Alcohol Importer & Wholesaler
Celebrating 30 Years of Back-Office Innovation & Service Expertise
150K+
SKUs Imported
100+
Countries of Origin
$100K-$1m+
Annual Cost Savings Per Client
$1.6b
Successful Exits
30 Years of Experience.
One Shared Goal:
Your Success.
Since 1995, MHW has served as a trusted partner for beverage alcohol brands seeking to grow, expand, and thrive in highly regulated markets.
We are a licensed importer, distributor, and service provider offering a unique combination of regulatory expertise, operational support, and market access. Read More
Comprehensive Services for Beverage Alcohol Brands
From regulatory compliance to global distribution, MHW offers a full-service platform to help alcohol brands launch, operate, and scale with confidence.
Compliance
Our extensive regulatory knowledge across every market we serve enables you to go to market quickly with a trusted partner to navigate the compliance nuances on your behalf.
Multi-mandatory labeling guidance
Control state guidance
Trade practice advisory
Importer transitions and consolidations
Logistics
Global logistics and supply chain management are at the heart of what we do. Our team manages upstream and downstream workflows with leading vendors to provide smooth transportation and storage for your products.
Supplier coordination
Global ocean freight and rail freight
Export and TTB Approval
East Coast & West Coast Warehouses
Fulfillment
MHW provides comprehensive management for your order processing and fulfillment in the United States, European Union, and globally – complete with a same day processing commitment and Key Performance Indicators (KPIs).
Wholesale order processing
Purchase order execution and management
Retail invoicing – NY, NJ, CA, FL
Customer support for client
License
Management
Navigating the complex regulations and requirements to build a license infrastructure requires foresight and expertise – MHW has both.
Federal import permits
State wholesale licenses
State transportation and trucking permits
Out of State Shipper permits
Wholesale Distribution
MHW can sell your product to wholesalers in 50 states across the U.S.
Sell to 500+ Licensed Distributors
PO Management Infrastructure
State Regulatory Checks
Control State Vendor of Record
Accounting
Security of your funds and timely access to them are our chief commitments. MHW provides real-time, complete accounting services so you have transparent access to manage your business – and your cashflow.
Monthly activity statements
Dedicated bank account for each client
Supplier Payments
Transparent reporting in real-time
Data Analytics
Our Client Reporting Dashboard and Integrated Compliance Systems provide clients with real-time reporting and business intelligence on our services and their business. If we do it for you, you see it. 100% transparency without exception.
Billback management
Order approval across customers
Invoice management, and tracking
Full audit support
Distribution to Retail
Sell directly to on- and off-premise retail customers in NY, NJ, CA and FL.
Nationwide and regional retail networks
Efficient logistics
Customized distribution strategies
Transparent reporting management.
E-Commerce Fulfilment
Access US consumers directly through licensed e-commerce retail networks. Discounted partnerships include:
BevStack
ReserveBar
Flaviar/Speakeasy
SevenFiftyDaily
Depletion Reporting
MHW works closely with VIP to provide you state-of-the-art depletion reporting.
Accurate tracking of product movement
Detailed, timely reports for compliance
Helps optimize inventory
Supports strategic decision-making
HR Solutions
US employee and sales services that enable you to execute in your target markets.
Comprehensive talent acquisition
Payroll, benefits, and compliance
Scalable HR services
Employee development programs
Executive Consulting
We facilitate meaningful alliances that unlock new opportunities, combining strengths to accelerate brand expansion and innovation.
Identifying and vetting potential partners.
Structuring mutually beneficial agreements.
Managing partnership execution and growth.
Leveraging combined resources
Market Entry Planning
We develop tailored market entry strategies that mitigate risks and maximize success in new territories, ensuring brands launch strong and scale effectively.
In-depth market research
Regulatory and compliance navigation
Go-to-market strategy
Local partnerships and distribution planning.
Product Development
Navigating the complex regulations and requirements to build a license infrastructure requires patience and expertise – MHW has both.
Market research and consumer insights
Creative strategy for product positioning
Development of new product concepts
Collaborative approach to brand growth
Strategy & Growth
We help beverage alcohol brands define clear, actionable strategies that drive sustainable growth. From market analysis to operational improvements, our approach aligns business goals with real-world opportunities.
Data-driven strategic planning
Identifying new market opportunities
Optimizing operations for scalability
Continuous performance tracking
Merger & Acquisitions
MHW provides expert guidance throughout the M&A process, ensuring smooth transactions that maximize value and align with your long-term vision.
Comprehensive due diligence
Negotiation and deal structuring expertise.
Post-merger integration planning
Risk management throughout the transaction
Samples Importation
Hire MHW to be the back-office compliance provider for your event or competition, or import brand samples for formulary feedback:
US FDA brand agent registrations
TTB COLA waiver submissions
Air freight logistics support
FDA Prior Notice instructions
Product Development
Navigating the complex regulations and requirements to build a license infrastructure requires patience and expertise – MHW has both.
Market research and consumer insights
Creative strategy for product positioning
Development of new product concepts
Collaborative approach to brand growth
Private Label Program Management
MHW provides full-service importation, compliance, and wholesale solutions for launching and managing private label wine, spirits, beer, and RTD programs.
Sourcing & supply
Logistics & forecasting
Import & compliance
Distributor management
Supply Chain Optimization
Manage your supply chain to reduce costs and mitigate risks.
Production planning
Forecasting
Demand planning & cost analysis
Inventory control
From Single-Market Launches to Global Expansion.
MHW gives you the tools, team, and track record to succeed — from local launches to global growth.
BrandArc by MHW –
From Idea to Shelf
BrandArc helps beverage creators bring new brands to life through a complete concept-to-commercialization journey.
From product design and sourcing to supply chain optimization and logistics, we provide the expertise and tools to launch and scale with confidence.
Brand Development Services
New brand development
Product reengineering
Liquid sourcing
Co-packing sourcing
Brand world development
Risk management & mitigation
Keeping all stakeholders on track
Weekly & Biweekly meetings
6-month post-launch review
Supply Chain Optimization Services
Supply Chain Optimization
Supplier Handover
Procurement
Forecasting/Demand Planning
Production
Inventory Control
Our vision is to redefine the playing field of the global beverage industry.
United States
Since 1995, MHW has helped thousands of brands enter the United States beverage market, with innovative business solutions and reliable back-office services for the global beverage industry.
MHW is the leading importing and business process partner for established and aspiring brands in the United States across wine, spirits, beer and cider.
European Union
In 2018, MHW expanded its services to encompass the European Union through a warehouse facility in The Netherlands. While the absence of a mandated three-tier system in the EU reduces compliance complexity, it introduces other variables that we assist in solving.
These include import duty and Value-Added Tax (VAT) management, supplier-owned supply chains, broader direct-to-consumer opportunities, and different consumer trends and preferences.
MHW is proud to extend its industry-leading suite of professional services for the entire European Union.
Launch in the European Union with MHW’s full-service logistics, centralized warehousing out of the Netherlands, accounting, e-commerce integration, and order fulfilment to wholesalers across 27 EU countries.
Global
As an enhancement to our US and EU services, MHW enables existing clients to achieve scalable growth into any market, worldwide.
Trusted voices from the beverage alcohol industry
We pride ourselves on building strong, long-lasting relationships with our clients. Hear directly from the brands and partners who have experienced the MHW difference — from seamless compliance support to efficient distribution and strategic growth. Their success stories inspire our commitment every day.
Sebastien Besson,CEO, Champagne Armand de Brignac
Bertha González Nieves, Co-Founder and CEO Tequila Casa Dragones
Steve Luttman, CEO, Leblon Cachaça
Tate Troelstrup, Purity Distillery
Mike Neises,Vice President and General Manager, Agave Loco and RumChata
Steve Luttman,Founder and CEO,Leblon Cachaça
Discover how we help clients grow and succeed.
Your Source for Expert Knowledge
and Market Trends
Our podcast is your go-to source for fresh perspectives, in-depth analysis, and timely updates. From strategic insights to market developments, we share valuable knowledge to keep you ahead in a rapidly changing business landscape.
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Ep. 53 Mezcal is a Woman’s World – with Mia Tonelli and Alana Abbitt
Welcome &Episode Overview The mezcal category continues to show striking year-over-year growth. On this episode, we welcome two founders of
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Ep. 52 The Bad Idea Factory – with Michelle Ivey
Welcome &Episode Overview On this episode, we’re joined by the co-founderof 11C & Company Michelle Ivey. Host Jimmy Moreland and MHW’s head of BrandArc Ian Perez chat
Global Beverage Events – Connect, Taste, Inspire
Experience the world’s top beverage events, discover new trends, network with industry leaders, and showcase innovation on a global stage.
February 02 – February 05
WSWA Access
Live 2026
WSWA’s premier industry event, formerly known as the WSWA Convention and Exposition, now brings all three tiers of the wine and spirits industry together….
February 09 – February 11
Wine
Paris 2026
Wine Paris brings together the global wine trade for three days of discovery and connection. Explore a world of wines, meet the right producers and buyers….
March 3 – 5 Louisville
DISCUS Annual Conference
The DISCUS 7th Annual Conference will feature robust conference programming – hear the latest on mission-critical policies, connect with spirits business executives at networking events, learn from industry thought leaders, and walk away with tangible insights to boost business.
15-17 March
ProWein
From premium wines from renowned regions to distinctive wines from small producers, and from sparkling wines and Champagne to fine spirits – ProWein showcases the full spectrum.
May 7-8
Vinexpo Americas
In 2026, Vinexpo America becomes Vinexpo Americas, a new name that reflects the event’s expanded reach across North, Central, and South America, with strong ties with The Caribbean.
From first idea to lasting impact — we’re ready to make it happen.
Contact us today to discuss your needs and discover how we can help you achieve your goals.
In the note section, please specify whether you’re looking for MHW, BrandArc, USA Wine Imports or USA Wine West’s services!