BrandArc by MHW
MHW is excited to offer our new program called BrandArc. We are now helping brand owners create new to world brands that are proudly displayed on shelves all over.
BrandArc by MHW creates a critical path to-market that encompasses all elements of the product development process: product concept, design, and sourcing for liquid, component, and co-packing.
BrandArc also optimizes your supply chain management by using our economies-of-scale pricing when sourcing all raw materials, liquid, and components. We also accurately forecast inventory of both raw material and finished product. Managing beer, wine and spirits logistics in-house can often be uneconomical and unpredictable. For most producers, logistics is not a core competency. MHW is uniquely equipped to manage the complete lifecycle of your post-production supply chain.
Brand Development Services
- New brand development
- Product reengineering
- Liquid sourcing
- Co-packing sourcing
- Using 3rd party design companies for full pack development
including ensuring packaging & liquid mandatories are in place
- Using 3rd party design companies for full pack development
- Brand world development, social media, marketing & POS capabilities
- Cost of goods analysis and tracking
- Risk management & mitigation
- Keeping all stakeholders on track for projected launch date – critical path tracking
- One stop shop project management tool for all stakeholders to access which includes
specification information, pricing, timelines, compliance etc.
- One stop shop project management tool for all stakeholders to access which includes
- Weekly & Biweekly meetings
- 6-month post-launch review
Supply Chain Optimization Services
- Supply Chain Optimization
- Supplier Handover
- Procurement
- Production
- Forecasting/Demand Planning
- Inventory Control
For upstream and downstream workflows, our dedicated logistics team will work to ensure safe, smooth transport and top-tier storage for your products. If you sell or plan to sell within the US and EU beverage alcohol markets, we strategically organize and execute the movement of your products from origin of production to storage and retail. Our expertise is freight forwarder and carrier agnostic, so you can trust that we will develop the most convenient and cost-effective logistics solutions for you.
Our design partner, Chris Edmunds, from United Creatives brings so much diversity in his finished product offerings, from brand naming, brand storytelling, brand world creation, brand design and social media strategies which allows MHW to offer a wide array of services based on the needs of the client. We are extremely excited as we look to work on plenty more innovative projects with the United Creatives team on our Concept-to-Commercialization program.