Competition Entry
Win $15,000 Towards Importation and Distribution in the United States, plus a $2,500 Associate Corporate Membership to Women of the Vine & Spirits Industry Association
Our brand battle entry period is officially open! It closes on 9/17 and finalists will be announced by 9/24!
Our independent panel of judges will evaluate the submissions based on market viability, creativity, presentation, diversity/inclusion, and brand story. The three brands with the highest combined scores will compete live on the main Tasting Stage at Bar Convent Berlin on Tuesday, October 10th to determine the winner. MHW is awarding the winner $15,000 towards MHW services (approximately six months of services supporting U.S. importation and distribution) and an annual Women of the Vine & Spirits associate corporate membership (valued at $2,500). Official Rules.
Our panel of judges:
- Amanda Blue: President & COO of The Tasting Alliance
- Deborah Brenner: Founder & CEO of trade organization Women of the Vine & Spirits
- Gary Gruver: Director of Beverage, Global Operations, US and Canada at Marriott International
- Shane Hoyne: Director at Altos Planos Collective
- Olly Wehring: Seasoned spirits editor and writer
About MHW Ltd:
MHW is the leading beverage alcohol service partner in the United States, specializing in strategic, scalable back-office solutions including compliance management, licensing, operations, logistics, fulfillment, accounting, business insight reporting, and technology. Since 1995, MHW has served as the national importer and distributor to international brands of all sizes, helping more than 100,000 wine, spirits, and beer products successfully enter the U.S. MHW’s global wholesale capabilities give clients access to the retail trade in four key US markets, the European Union, and United Kingdom. Companies who partner with MHW have the competitive advantage to focus time and effort on building brand sales. With strategic and attentive teams who have decades of back-office beverage alcohol experience, MHW offers unparalleled expertise and service excellence.