Client Spotlight: Mezcal Campante
Mezcal Campante prides themselves on making a spirit that is made for savoring and being truly present in the moment. Their mezcal has a smooth…
A Control State Update on 700mL Fill Size Sales
As of December 29th, 2020, the T.T.B. published new standards of fill for wine and distilled spirits. The standard allows for 700mL bottles to be…
The MHW Story
In 1959, Vice President Nixon was set to make a visit to the Soviet Union. With their eyes on the goal of bringing Pepsi to the next level, PepsiCo…
Imbibe Live 2022 Recap
Last week, MHW representatives attended Imbibe Live, a UK-based event that focuses on the entire drinks industry. Imbibe Live is an interactive,…
Round-up of New Industry Legislation
In recent years, we’ve seen the highest volume of legislative changes in the beverage alcohol industry. The COVID-19 pandemic opened the door to a…
Bar Convent Brooklyn 2022: Brands to Watch
On June 14th and 15th, MHW attended Bar Convent Brooklyn 2022, where we enjoyed networking with various premium spirit and mixer brands, as well as…
QR Codes and AR: Bringing Digital Branding to Retail and Private Settings
By Eitan Miller, Founder and Director of Boundless Creative, a boutique full-service NYC-based commercial production company helping…
A Brand Design Q&A with Chris Edmunds of United Creatives
When MHW was tasked with helping brand owners create new-to-world brands in 2020, we looked at our vast network of clients for brand design agency…
The Essential Role of Technology in Beverage Alcohol
By Roger Morris, Contributor to World of Fine Wine, Drinks Business, Meininger’s Talk with anyone in the wine, spirits and beer trade – in fact, talk…
Ready-to-Drink Cocktail Expansion Bill Passes Vermont Legislature
Source: Distilled Spirits Council of the United States Ready-to-Drink Cocktail Expansion Bill Passes Vermont Legislature Bill to increase…