USA Trade Tasting Sets Global Stage to Showcase Innovative and Unique Products in New York
USA Trade Tasting adds a new area at the show called “Unique and Innovative Products Pavilion” (UIPP). The Unique and Innovative Products Pavilion will showcase the unique and innovative ideas and brands from all over the world to US Buyers.
“Idea is to make New York the first test market around the globe for new concepts and ideas related to branded alcohol products. Suppliers can get key buyer feedback and plan their go-to market strategy based on the feedback and initial buyer interest. On the other hand, buyers will get a chance to look at unique and innovative brands coming from all over the world in one dedicated area at the show. Buyers will be able to add unique brands to their portfolios and offer their retail customers something fresh and new”, Sid Patel, CEO and Founder of Beverage Trade Network and USA Trade Tasting.
Location Benefits: New York is the idea location to establish an international trade event like this. The city is ideally located providing easy access for anyone living on the East Coast. For West Coast suppliers and attendees, the city is easier to find direct flights into. NYC is also easily accessible from major cities in Europe and around the world. New York is a major consumer market allowing attendees to blend in sales work with their business research.
Top 100 Only: Capped at 100 SKU’s between wines, spirits, and beer, it is a perfect area for producers to get their innovative and unique brands out to the trade. US and Overseas brands looking to showcase their ideas and products can also find the Unique and Innovative Products Pavilion (UIPP) section a good way to find a distributor or expand current retail distribution or even just get feedback about the test product or an idea.
Please note: UIPP is a separate feature than you being an Exhibitor. (Suppliers are not permitted in the UIPP area. USATT staff will pour your brands if buyers need any assistance, else buyers will pour your brands and fill out a feedback form. It is a great way to showcase your brands to the buyers if you cannot make it or if you are already an USATT exhibitor and need additional exposure.)
UIPP is also an economical approach for both domestic and overseas suppliers to be in front of key US buyers. USATT will also assist overseas suppliers with TTB / COLA approvals and samples procedures.
Event Name: USA Trade Tasting
Location: Metropolitan Centre, New York City, New York
Date: May 16 – 17, 2017