Beverage Trade Network
Zach Milne-Haverty

USATT 2017 Exhibitor Registrations Now Available Online


New York, NY. May 16, 2016 – USA Trade Tasting 2017 will be held at The Metropolitan Pavilion in New York City on May 16 – 17.  All registration forms and relevant exhibitor information can be found online on the website.

Last year’s trade show was attended by 180 exhibitors from over 20 countries, including industry-leading organizations from a number of popular wine, beer, and spirit producing nations such as France, Italy, Germany, Australia, South Africa, New Zealand, Scotland, and Portugal.  The unique group of exhibitors were praised for an exceptional brand line-up by the 1000+ trade visitors who were in attendance.

In its first year and due largely to its strict trade-only visitor policy, the event firmly established itself as the USA’s leading fair in the industry for alcoholic beverage brands looking to expand their distribution network.   Event programming for USATT 2017 has been increased and the fair is projecting 2X to 3X volume growth.

Exhibitors Sought For Brand Pitch Sessions

pic2Revolutionizing the sourcing process for beer, wine and spirit importers and distributors, the fair’s favorite match making service ‘Brand Pitch Sessions’ will be available to qualified participants.

The innovative program matches buyers with suppliers that meet their specific sourcing requirements. All participating brands are pre-sorted into categories and custom meetings are coordinated based on the needs of participating importers and distributors, as well as their prospective suppliers.

The meetings give buyers a streamlined approach to sourcing new brands at USATT and suppliers the best opportunity at meeting vetted partners ready to do business.   The program will have limited space and spots are expected to sell fast. All exhibitor’s interested in meeting with importers and distributors in the Brand Pitch Sessions are encouraged to register early.

USATT Conference

pic3The fair’s two-day educational event on best practices in sales, marketing, operations and distribution will be held parallel to the Grand Tasting on the second floor of The Metropolitan Pavilion on May 16 & 17th, 2017.

The Conference will give attending beverage import, wholesale and retail executives and owners a clear understanding of the industry by showcasing current data, successful stratagem and recent innovation being used by leading figures in the business.

Participants Welcomed to USATT Stories Competition

The start of the official online registration period also marks the beginning of the USATT Stories campaign, a cross-platform social media competition modernizing pre-event promotion for brands exhibiting at USATT 2017.  The initiative features fully integrated social advertising in a competition designed to boost brand recognition in the US market.

In addition to the included pre-event promotional activities, the top fifty exhibitors in the USATT Stories competition will be showcased throughout the show with feature trade floor adverts.  The winner of the competition’s Grand Prize receives a full page advert in the official USATT program.

For more information about exhibiting at USATT 2017, participating in the Brand Pitch Sessions and USATT Stories Competition, or attending the USATT Conference, please visit the website.

About Beverage Trade Network:  Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry.  BTN provides a selection of networking solutions for importers, distributors and brand owners as well as an extensive range of online sales, marketing, and distribution services for international suppliers.  Beverage Trade Network is the producer of USA Trade Tasting.  For more information about BTN, please visit

About USA Trade Tasting: USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place on May 16-17, 2017, at the Metropolitan Pavilion, in New York City, USA. Exhibitor tables at USATT are for wine, beer and spirit brands looking for USA importers, wholesalers, distributors, retailers and press.   For more information on attending or to register as an exhibitor at USATT, please visit