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Source: Bevology Inc.
February 24, 2016

The inaugural USA Trade Tasting is ready to rock the industry with a radical new spin on beverage alcohol trade shows in the U.S..  The event is slated to take place March 21 – 23, 2016 at the Metropolitan Pavilion in New York City.

“The U.S. is the most important wine, spirits, beer, and cider market in the world, but it lacks a truly national, independent trade show,” said Sid Patel, President of Beverage Trade Network and the creator of the event.  “Equally important, there’s a corresponding need for suppliers to understand and learn how to navigate the complexities of the U.S. market.”

The USA Trade Tasting addresses both those needs with a three-part program:

  1. March 21 – 22: A two-day walk around wine/spirit/beer/cider tasting on multiple floors with over 180 exhibitors from more than 20 countries.
  2. March 22: Innovative “Brand Pitch” sessions.  Our industry’s very own riff on “Shark Tank” where 16 individual producers are put on center stage in front of a room full of importers and wholesalers with 15 minutes to tell their story.
  3. March 23: A full-day educational conference specifically designed to provide practical tools, techniques, and strategies that attendees can put to use right away.

“In many ways we’ve modeled the USA Trade Tasting on ProWein, Vinitaly, and Vinexpo,” said Steve Raye, President of Bevology, Inc. and an organizer of the event.  “The focus is on providing every level of the trade — exhibitors, participants, and attendees — with something of value.”

The walkaround will provide an opportunity to taste and talk to new brands and suppliers, many never before exhibited in the U.S..  The “Brand Pitch” sessions will empower presenters and audience to convert a tasting session into a purchase session.  And the conference will provide attendees with a comprehensive grounding with the specific information they need, including things such as:

  • Top 10 tips for a successful brand launch by John Beaudette, President of MHW, Ltd.
  • How to build an all-star sales team by Josh Wand, President of BevForce
  • How to manage and grow your import and distribution by Rob Bradshaw, President and COO of Cape Classics
  • Panel discussion providing an inside look into industry trends and how distributors and importers choose brands with Scott Ades – EVP/COO of Winebow, Giacomo Turone – SVP of Palm Bay, and Jim Ryan – SVP of Constellation Brands
  • A panel on the changing industry trade media landscape with Tish – Executive Editor of Beverage Media, Lana Bortolot East Coast Editor at Tasting Panel, Gregg Glaser – publisher of Modern Distillery Age, and Felicity Carter – Editor-in-Chief of Meininger’s Wine Business International