The USATT recently featured John Beaudette, President and CEO of MHW, in their seminar at the London Wine Fair for wineries, breweries, and distilleries looking to enter the US in “The Insider’s Guide to Penetrating the US Market.”

The seminar outlined a full overview of the current state of the US marketplace where John, joined by Steve Raye (President of Bevology, Inc.) and Sid Patel (CEO of Beverage Trade Network), gave a complete analysis on how to successfully launch and support brands across the three-tier system by leveraging partnerships and using innovative programs.

John has been President and CEO of MHW since 1995 and currently sits on the Board of Directors of The National Association of Beverage Importers Inc. (NABI) in Washington D.C., while also serving as Chairman and a member of the Executive Committee.  John is also an international public speaker who has traveled the world to educate suppliers and government agencies about Brand Entry in the US and Navigating the Three Tier System.

You can view “The Insider’s Guide to Penetrating the US Market” below.